![]() ![]() The frameworks offered in Blue Ocean Strategy, on the other hand (such as the "strategy canvas" and the "four actions framework") are specifically aimed at helping companies to come up with new strategies. ![]() But, as Kim & Mauborgne remark, these existing frameworks are not very well-suited to foster the kind of creativity needed for actually developing unique strategies. ![]() Furthermore, his generic strategies made companies aware that strategy making implies making some fundamental choices. Porter’s five forces framework is helpful for understanding the structure of an industry and the competitive dynamics within it. If the basic message of Blue Ocean Strategy is not that new, does this mean we should discard it as just another management fad? Not entirely. The power of Blue Ocean Strategy lies in the tools it provides for facilitating companies actually delivering a unique mix of value. ![]()
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